How Often Should You Redesign Your Website (Plus: A Sneaky Solution)
Ever wondered how often you should redesign your website? Many businesses have a website built and then just leave it. Some businesses are more active and update their website with new projects or blog posts, yet many will go years without changes because they think that most of the info is still relevant.
How often should I redesign my website?
The general consensus is you should redesign your website every 2 to 3 years. This is due to technology advances and new design trends. Staying up to date with these changes will help you stay ahead of the competition, feel fresh, and be relevant to customers.
For example, in the last 5 to 10 years some of the big website design changes have been a focus to mobile-first design. With mobile phones being more and more prevalent, responsive design is a must. Google added responsive design as an essential feature in its Core Web Vitals Report. Along with this, there has been a major shift to make website design accessible. This means creating accessible interfaces for people with disabilities, ensuring that digital content is usable for everyone, regardless of their abilities. Your business needs to stay up to date with website advancements.
However, redesigning your website every 2 to 3 years is not always necessary. It’s simply a benchmark. Before making any dramatic changes, it is recommended to do a website audit and review your findings and data. By doing a website audit first, you can see whether your website desperately needs a change or whether it can be postponed for a few more years.
How long does a website redesign take?
A website redesign can take anywhere between 4 weeks to a year. This time frame depends on who you choose to redesign your website, the scope of work i.e how many pages need to be redesigned, website audits, and market research. At TwoFold, we can redesign your website in under 10 weeks, with some taking only 4 weeks.
The alternative solution: website maintenance
Does your website need a redesign? Maybe not, you might require website maintenance instead. With a redesign, you are rebuilding the website from scratch or almost completely. With website maintenance, you are getting ongoing support for website improvements like changing images, adding/removing pages, ensuring the page is search engine optimised, adding/removing team members, etc. If you don’t need a redesign and require maintenance, we offer Squarespace support services to help manage your website and provide any necessary tweaks.
Get started on your website redesign
If you are interested in a website redesign, check out our custom Squarespace website design service to get started. We can even migrate your existing website to Squarespace if it’s on a different platform like WordPress. We highly recommend Squarespace for its ease of use, especially for small businesses. Discover the difference between Squarespace vs WordPress in our comprehensive guide. If you’re unsure whether you need a redesign or website maintenance instead, get in touch with us. We’ll ask questions and identify what you need.
