Sophie Angell Marketing
Sophie Angell Marketing provides digital marketing services to businesses in a variety of industries - from hotels to furniture manufacturers. Sophie wanted to refresh her Squarespace website with new, engaging layouts whilst retaining her existing brand identity.
Challenges
The Sophie Angell Marketing website had 3 main problems:
Too heavy: Sophie felt her website design was too heavy and blocky, and wanted to lighten the overall design feel.
Long service page: Sophie had multiple services on one long page, which meant she was missing out on SEO opportunities and website visitors exiting due to not finding the content quickly.
Separate domain for enquiry form: The website linked to an enquiry form using the Dubsado CRM domain, which meant taking people away from the website and possibly causing confusion about the authenticity of the form.
She also needed new pages that highlighted her services and allowed her to display her freebies and new course.
Solutions
To resolve these problems, I designed and built a Squarespace 7.1 website with the following solutions:
Created individual service pages for enhanced SEO and usability. This allows people to get more information about each individual service and pre-qualifies them before contacting Sophie, whilst ensuring that each page was optimised for search engines.
Created multiple landing pages for the free resource lead magnets and new course.
Restructured the website and menu navigation to help with the user journey.
Enhanced the overall design to by incorporating a wave divider between sections which aligns with the beach/vacation-style brand theme, as well as changing layouts, updating fonts and colours that don’t deviate from the brand guidelines.
Embedded a form directly onto the website to capture leads and automatically sync to Sophie’s CRM and project management tool Dubsado. No need to go to a separate domain or take people away from the site.
Results
Above average engagement from visitors
Analytics show that people are finding the website highly engaging and spending on average 118 seconds viewing each page, far exceeding industry standards of 54 seconds. This indicates that visitors are deeply engaged with our content and actively exploring Sophie’s offerings.
Seamless user experience
The streamlined website navigation makes it effortless for visitors to locate services, resources, and see examples of past work with proven case studies. This intuitive design creates a positive user experience and helps to set a good foundation for leads.
"Highly Recommend Emily at TwoFold, really pleased with my updated website. Emily was patient to work through my requests and I'm really impressed with the finished website."
Sophie Angell Marketing
Can your website benefit from a redesign?
While it may seem like a daunting task, redesigning your website can reap significant benefits for your business. With my website design services, I can help guide you through the process and create a website that works better for your business.