Worsley Mediation
Worsley Mediation offers mediation services to ex-couples. Paul, the Business Owner, needed a website refresh for the one-page website and be able to capture new leads.
Challenges
The Worsley Mediation website had 3 main problems:
Negative imagery: Many of the photos featured people who looked upset which didn’t highlight the benefit of the service and how people could feel after.
No call-to-actions: There were no CTAs buttons to encourage visitors to take action.
Distracting content: The privacy policy and complaints procedure were on the homepage which distracted from the main messaging.
Solutions
To resolve these problems, I designed and built a Squarespace 7.1 website with the following solutions:
Added an anchor text menu so people can quickly skip to the information section.
Created an enquiry form to capture leads and allow people to easily enquire.
Updated imagery to smiling happy faces to enhance the positivity and benefit of using the service.
Added extra pages to put legal information, such as a privacy policy, and to avoid distraction on the homepage.
Created an accordion section to make the long text about the fees easier to engage with.
Made call-to-action buttons throughout which go to the integrated enquiry form.
Updated colours, fonts and illustrations to make it modern, professional, warm and friendly.
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